Sharpening the intangibles edge
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
<record>
<leader>00000nab a2200000 i 4500</leader>
<controlfield tag="001">MAP20071505438</controlfield>
<controlfield tag="003">MAP</controlfield>
<controlfield tag="005">20080418124638.0</controlfield>
<controlfield tag="007">hzruuu---uuuu</controlfield>
<controlfield tag="008">040614e20040601usa|||| | |00010|eng d</controlfield>
<datafield tag="040" ind1=" " ind2=" ">
<subfield code="a">MAP</subfield>
<subfield code="b">spa</subfield>
</datafield>
<datafield tag="084" ind1=" " ind2=" ">
<subfield code="a">922.114</subfield>
</datafield>
<datafield tag="100" ind1="1" ind2=" ">
<subfield code="0">MAPA20080028565</subfield>
<subfield code="a">Lev, Baruch</subfield>
</datafield>
<datafield tag="245" ind1="1" ind2="0">
<subfield code="a">Sharpening the intangibles edge</subfield>
<subfield code="c">Baruch Lev</subfield>
</datafield>
<datafield tag="520" ind1="8" ind2=" ">
<subfield code="a">Intangible assets- a skilled work force, patents and know-how, software, strong customers relationships, brands, unique organizational desings and processes, and the like- generate most of corporate growth and share holder value. They account for well over half the market capitalization of public companies. They absorb a trillion dollars of corporate investmet funds every year. In fact, this "soft" assests are what give today's companies their hard competitive edge</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080546991</subfield>
<subfield code="a">Empresas</subfield>
</datafield>
<datafield tag="650" ind1="0" ind2="1">
<subfield code="0">MAPA20080588823</subfield>
<subfield code="a">Activos intangibles</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080558970</subfield>
<subfield code="a">Inversiones</subfield>
</datafield>
<datafield tag="740" ind1="0" ind2=" ">
<subfield code="a">Harvard business review</subfield>
</datafield>
<datafield tag="773" ind1="0" ind2=" ">
<subfield code="w">MAP20077100345</subfield>
<subfield code="t">Harvard business review</subfield>
<subfield code="d">Boston</subfield>
<subfield code="g">June 2004 ; p. 109-116</subfield>
</datafield>
</record>
</collection>