Centro de Documentacion de Fundación MAPFRE - Building ambidexterity into an organization

MAP20071505675

Building ambidexterity into an organization / Julian Birkinshaw, Cristina Gibson

The technological downturn, political turmoil and economic uncertainty of the last five years have reaffirmed to managers the importance of adaptability, the ability to move quickly toward new opportunities, to adjust to volatile markets and to avoid complacency. Successful companies are not just nimble, innovative and proactive; they are also good at exploiting the value of their propetary assets, rolling out existing business models quickly and taking the costs out of existing operations

En: Sloan management review. - Boulder. - Summer 2004 nº 4 ; p. 47-55

1. Estrategia empresarial . 2. Estructura empresarial . 3. Management . 4. Organizaciones . I. Gibson, Cristina . II. Título. III. Título: Sloan management review.