Centro de Documentacion de Fundación MAPFRE - Effects of label format on knowledge acquisition and perceived readability by younger and older adults

MAP20071505789

Effects of label format on knowledge acquisition and perceived readability by younger and older adults / Michael S. Wogalter, William J. Vigilante, JR

This research examines consumers's information acquisition and preference for labels of a simulated over-the counter (OTC) medication

En: Ergonomics. - London and Washington. - Vol. 46, nº 4, March 2003 ; p. 327-344

1. Comportamiento del consumidor . 2. Etiquetado . 3. Productos farmacéuticos . 4. Diseño de productos . 5. Percepción . 6. Información . I. Vigilante, William J., JR . II. Título. III. Título: Ergonomics.