Centro de Documentacion de Fundación MAPFRE - How to build collaborative advantage

MAP20071506079

How to build collaborative advantage / Morten T. Hansen, Nitin Nohria

For multinationals, it is increasingly difficult to maintain competitive advantage on the basis of the traditional economies of scale and scope. Future adventage will go to those that can stimulate and support interunit collaboration to leverage their dispersed resources

En: Sloan management review. - Boulder. - Fall 2004; p. 22-30

1. Empresas . 2. Ventaja competitiva . 3. Creación de valor en la empresa . 4. Management . 5. Trabajo en equipo . 6. Motivación . 7. Comunicación interna . 8. Coordinación . I. Nohria, Nitin . II. Título. III. Título: Sloan management review.