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Bringing customers into the boardroom

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24510‎$a‎Bringing customers into the boardroom‎$c‎Gail J. McGovern... [et al.]
5208 ‎$a‎Most corporate boards are completely in the dark about their companies'marketing strategies. A simple series of management reports can give them they light they need
65011‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080602406‎$a‎Marketing estratégico
65001‎$0‎MAPA20080615307‎$a‎Satisfacción del cliente
7001 ‎$0‎MAPA20080200435‎$a‎McGovern, Gail J.
7730 ‎$w‎MAP20077100345‎$g‎November 2004 ; p. 70-80‎$t‎Harvard business review‎$d‎Boston