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How industries change
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MAP20071506157
McGahan, Anita M. ‌
How industries change / Anita M. McGahan
The trajectories outlined above can help you anticipate how change will unflod in your industry, and how to take advantege of opportunities as they emerge. To get out from under industry threats, your company must cultivate a deep understanding of how changes to the industry will unfold over time
En: Harvard business review. - Boston. - nº. 82, October 2004 ; p. 87-94
1. Empresas ‌. 2. Innovación empresarial ‌. I. Título. II. Título: Harvard business review.