Managing your portfolio of connections

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<namePart>Morse, Eric A</namePart>
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<abstract>Traditionally, a company's links to its customers, suppliers and other external parties have been based upon either arm's-length transactions or socially embedded ties. Electronic technologies have enabled a third and more flexible option, dubbed "virtually embedded ties"</abstract>
<note type="statement of responsibility">Thomas B. Lawrence, Eric A. Morse, Sally W. Fowler</note>
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