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Managing for creativity

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MAP20071507035
Florida, Richard
Managing for creativity / Richard Florida, Jim Goodnight
Over many years, the leaders of SAS Institute have distilled a set of principles for getting peak performance from creative people. Among them : value the work over the tools, reward excellence with challenges, and minimize hassles. Help workers be great -- We're all creatives -- Keep the customer satisfied
En: Harvard Business Review. - Boston. - Vol. 83, nº 7, July-August 2005 ; p. 125-131
1. Empresas . 2. Creatividad . 3. Innovación empresarial . 4. Management . 5. Cultura empresarial . 6. Satisfacción del cliente . 7. Directivos de empresas . I. Goodnight, Jim . II. Título.