Centro de Documentacion de Fundación MAPFRE

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<title>Managing for creativity</title>
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<namePart>Florida, Richard</namePart>
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<namePart>Goodnight, Jim</namePart>
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<abstract>Over many years, the leaders of SAS Institute have distilled a set of principles for getting peak performance from creative people. Among them : value the work over the tools, reward excellence with challenges, and minimize hassles. Help workers be great -- We're all creatives -- Keep the customer satisfied</abstract>
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<title>Harvard Business Review</title>
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<text>Vol. 83, nº 7, July-August 2005 ; p. 125-131</text>
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