Pesquisa de referências
Centro de Documentação

Competition in internet retail markets: : the impact of links on web site traffic
Fichero PDF / PDF file
Seção: Artigos
Título: Competition in internet retail markets: : the impact of links on web site traffic / Christine Ennew... [et al.]
Notas: Links improve the most important tool for web-based business. The number of links to a particular internet retail store explains over 60% of the variance of site traffic between different sites and that there is a very high level of industry concentration in all sectors. These findings raise interesting issues for the design and implementation of strategies for attracting customers to Internet sites.Registros relacionados: En: Long range planning. - Oxford [etc.]. - Vol. 38, nº 4, August 2005 ; p. 359-372Materia / lugar / evento: Empresas ‌Internet ‌Páginas web ‌Posicionamiento ‌Comercio electrónico ‌Otros autores: Ennew, Christine ‌
Títulos secundários: Título: Long range planning
Outras classificações: 922.13
Direitos: In Copyright (InC)
‌ Ver detalhe do número