Competition in internet retail markets: : the impact of links on web site traffic
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<title>Competition in internet retail markets</title>
<subTitle>: the impact of links on web site traffic</subTitle>
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<namePart>Ennew, Christine</namePart>
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<abstract>Links improve the most important tool for web-based business. The number of links to a particular internet retail store explains over 60% of the variance of site traffic between different sites and that there is a very high level of industry concentration in all sectors. These findings raise interesting issues for the design and implementation of strategies for attracting customers to Internet sites.</abstract>
<note type="statement of responsibility">Christine Ennew... [et al.]</note>
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<text>Vol. 38, nº 4, August 2005 ; p. 359-372</text>
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