The Microeconomics of Customer Relationships

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<rdf:Description>
<dc:creator>Reichheld, Fred</dc:creator>
<dc:date>2006-12-21</dc:date>
<dc:description xml:lang="es">Using net-promoter score, a metric that, in most industries, correlates well with a company's growth rate, managers can evaluate how investments aimed at improving the customer experience actually affect the bottom line</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/59624.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Industrias</dc:subject>
<dc:subject xml:lang="es">Productos</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Empresas de servicios</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">The Microeconomics of Customer Relationships</dc:title>
<dc:title xml:lang="es">Título: Sloan management review</dc:title>
<dc:relation xml:lang="es">En: Sloan management review. - Boulder. - Vol. 47, nº 2, Winter 2006 ; p. 73-78</dc:relation>
</rdf:Description>
</rdf:RDF>