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The 12 different ways for companies to innovation

Fichero PDF / PDF file
MAP20071508052
Sawhney, Mohanbir
The 12 different ways for companies to innovation / Monhanbir Sawhney, Robert C. Wolcott, Inigo Arroniz
Companies with a restricted view of innovation can miss opportunities. A new framework called the innovation radar helps avoid that
En: Sloan management review. - Boulder. - Vol. 47, nº 3, Spring 2006 ; p. 75-81
1. Innovación empresarial . 2. Estrategia empresarial . 3. Investigación de mercados . 4. Ventaja competitiva . I. Wolcott, Robert C. . II. Arroniz, Inigo . III. Título. IV. Título: Sloan management review.