Centro de Documentacion de Fundación MAPFRE

MAP20071508204

What makes a good salesman / David Mayer and Herbert M. Greenberg

Before they have received even a day of training, the best salespeople already have two seemingly incompatible qualities in abundance: empathy with customers and a need to overcome their hesitation to buy

En: Harvard business review. - Boston. - July-August 2006 ; p. 164-171

1. Management . 2. Servicio al cliente . 3. Ventas . 4. Estrategia corporativa . 5. Departamento de ventas . 6. Formación continua . 7. Técnicas de venta . 8. Comercios . I. Greenberg, Herbert M. . II. Título. III. Título: Harvard business review.