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Facing ambiguous threats
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MAP20071508529
Roberto, Michael A. ‌
Facing ambiguous threats / by Michael A. Roberto, Richard M.J. Boher, and Amy C. Edmonson
Firms often ignore small signs that may, or may not, portend danger to their markets or reputations. Here is a systematic way to analyze and respond to weak signals
En: Harvard business review. - Boston. - November 2006 ; p. 106-113
1. Estrategia empresarial ‌. 2. Acuerdos de empresa ‌. 3. Reputación ‌. 4. Análisis estratégico ‌. I. Bohmer, Richard ‌. II. Edmondson, Amy C. ‌. III. Título. IV. Título: Harvard business review.