Centro de Documentacion de Fundación MAPFRE - Managing through rose-colored glasses

Notas: Most managers believe the "facts" that fit their view, even in the face of conflicting information or outright contradiction. In this article, authors found that many of the most popular assertions about loyalty and customers are not right managedRegistros relacionados: En: Sloan management review. - Boulder. - Vol. 48, nº 1, Fall 2006 ; p. 15-18Materia / lugar / evento: Management Innovación empresarial Estrategia empresarial Creatividad Toma de decisiones Sistemas de dirección Fidelización de clientes Otros autores: Birkinshaw, Julian
Mol, Michael
Títulos secundários: Título: Sloan management review
Outras classificações: 922.1