Managing through rose-colored glasses

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<rdf:Description>
<dc:creator>Keiningham, Timothy L.</dc:creator>
<dc:creator>Birkinshaw, Julian</dc:creator>
<dc:creator>Mol, Michael</dc:creator>
<dc:date>2006-09-23</dc:date>
<dc:description xml:lang="es">Most managers believe the "facts" that fit their view, even in the face of conflicting information or outright contradiction. In this article, authors found that many of the most popular assertions about loyalty and customers are not right managed</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/60441.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Management</dc:subject>
<dc:subject xml:lang="es">Innovación empresarial</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Creatividad</dc:subject>
<dc:subject xml:lang="es">Toma de decisiones</dc:subject>
<dc:subject xml:lang="es">Sistemas de dirección</dc:subject>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Managing through rose-colored glasses</dc:title>
<dc:title xml:lang="es">Título: Sloan management review</dc:title>
<dc:relation xml:lang="es">En: Sloan management review. - Boulder. - Vol. 48, nº 1,  Fall 2006 ; p. 15-18</dc:relation>
</rdf:Description>
</rdf:RDF>