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Leveraging the power of intangible assets

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MAP20071508553
Zadrozny, Wlodek
Leveraging the power of intangible assets / Wlodek Zadrozny
Despite its potential, few managers have begun even to scratch the surface of information about intangibles and the opportunity it offers
En: Sloan management review. - Boulder. - Vol. 48, nº 1, Fall 2006 ; p. 85-89
1. Management . 2. Valoración de activos . 3. Activos intangibles . 4. Nuevas tecnologías de la información . 5. Desarrollo organizativo . I. Título. II. Título: Sloan management review.