Centro de Documentacion de Fundación MAPFRE - Marketing research : methodological foundations

MAP20070008666

Marketing research : methodological foundations / Gilbert A. Churchill. — 4th ed. — Chicago [etc.] : The Dryden Press, cop. 1987

XX, 896 p. ; 24 cm

Sumario: I. Marketing research, the research process and problem definition -- II. Determination of sources of information and research design -- III. Design data collection method and forms -- IV. Sample design and data collection -- V. Analysis and interpretation of data -- VI. The research report and the firm's marketing information system

ISBN 0-03-005532-6

1. Empresas . 2. Marketing . 3. Investigación comercial . I. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: 922.112.1-CHU-MAR — Nº de registro: 009714

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