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Marketing research : methodological foundations

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<title>Marketing research</title>
<subTitle>: methodological foundations</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080280499">
<namePart>Churchill, Gilbert A.</namePart>
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<dateIssued encoding="marc">1987</dateIssued>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Chicago [etc.]</placeTerm>
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<publisher>The Dryden Press</publisher>
<dateIssued>cop. 1987</dateIssued>
<edition>4th ed</edition>
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<abstract displayLabel="Summary">I. Marketing research, the research process and problem definition -- II. Determination of sources of information and research design -- III. Design data collection method and forms -- IV. Sample design and data collection -- V. Analysis and interpretation of data -- VI. The research report and the firm's marketing information system</abstract>
<note type="statement of responsibility">Gilbert A. Churchill</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080546991">
<topic>Empresas</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080551636">
<topic>Marketing</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080611262">
<topic>Investigación comercial</topic>
</subject>
<classification authority="">922.112.1</classification>
<location>
<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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<identifier type="isbn">0-03-005532-6</identifier>
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