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Marketing classics : a selection of influential articles

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<title>Marketing classics</title>
<subTitle>: a selection of influential articles</subTitle>
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<namePart>Enis, Ben M.</namePart>
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<namePart>Cox, Keith K.</namePart>
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<publisher>Allyn and Bacon</publisher>
<dateIssued>1988</dateIssued>
<edition>6th ed</edition>
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<abstract displayLabel="Summary">Marketing philosophy -- Buyer behavior -- Marketing strategy -- The marketing program</abstract>
<note type="statement of responsibility">[compiled by] Ben M. Enis y Keith K. Cox</note>
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<topic>Marketing mix</topic>
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<topic>Marketing estratégico</topic>
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