Marketing classics : a selection of influential articles
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<title>Marketing classics</title>
<subTitle>: a selection of influential articles</subTitle>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080042646">
<namePart>Enis, Ben M.</namePart>
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<namePart>Cox, Keith K.</namePart>
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<publisher>Allyn and Bacon</publisher>
<dateIssued>1988</dateIssued>
<edition>6th ed</edition>
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<abstract displayLabel="Summary">Marketing philosophy -- Buyer behavior -- Marketing strategy -- The marketing program</abstract>
<note type="statement of responsibility">[compiled by] Ben M. Enis y Keith K. Cox</note>
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<topic>Marketing</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Comportamiento del consumidor</topic>
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<topic>Marketing mix</topic>
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<topic>Marketing estratégico</topic>
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<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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