Marketing classics : a selection of influential articles

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<dc:creator>Enis, Ben M.</dc:creator>
<dc:creator>Cox, Keith K.</dc:creator>
<dc:date>1988</dc:date>
<dc:description xml:lang="es">Sumario: Marketing philosophy -- Buyer behavior -- Marketing strategy -- The marketing program</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/7871.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Allyn and Bacon</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Defensa del consumidor</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:subject xml:lang="es">Marketing mix</dc:subject>
<dc:subject xml:lang="es">Marketing estratégico</dc:subject>
<dc:type xml:lang="es">Livros</dc:type>
<dc:title xml:lang="es">Marketing classics : a selection of influential articles</dc:title>
<dc:format xml:lang="es">XII, 544 p. ; 24 cm</dc:format>
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