Pesquisa de referências

Marketing management and strategy : a reader

MAP20070009713
Marketing management and strategy : a reader / edited by Philip Kotler y Keith K. Cox. — 4th ed. — Englewood Cliffs, New Jersey : Prentice-Hall, cop. 1988
X, 406 p. ; 24 cm
Sumario: I. Understanding marketing management -- II. Analyzing marketing opportunities -- III. Researching and selecting target market -- IV. Designing marketing strategies -- V. Planning marketing programs -- VI. Organizing, implementing, and controlling marketing effort
ISBN 0-13-557365-3
1. Empresas . 2. Management . 3. Marketing . 4. Estrategia empresarial . 5. Planificación . 6. Obras generales . 7. Marketing estratégico . I. Kotler, Philip . II. Cox, Keith K. . III. Título.
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: 922.112.1-MAR-MAR — Nº de registro: 011057
Empréstimo: DisponívelDisponível