The Handbook of telemarketing : strategies for implementation management
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<subTitle>: strategies for implementation management</subTitle>
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<publisher>The Decisions Group</publisher>
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<dateIssued>1991</dateIssued>
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<abstract displayLabel="Summary">The principles of telephone marketing -- Applications and opportunities -- Agency in-house? -- Setting up a telephone marketing unit -- Staff selection and recruitment -- Staff training and development -- Motivating staff -- Planning, implementing and managing a campaign -- Development and growth -- Legislation and good practice initiatives -- How others have done it - case studies.</abstract>
<note type="statement of responsibility">Michael Stevens</note>
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<topic>Telemarketing</topic>
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<topic>Management</topic>
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<topic>Manuales</topic>
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