Le Service au client : propositions pour les réseaux d'agents généraux d'assurance

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<nonSort xml:space="preserve">Le  </nonSort>
<title>Service au client</title>
<subTitle>: propositions pour les réseaux d'agents généraux d'assurance</subTitle>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080208479">
<namePart>Théault, Laurence</namePart>
<nameIdentifier>MAPA20080208479</nameIdentifier>
</name>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080432218">
<namePart>CAPA</namePart>
<nameIdentifier>MAPA20080432218</nameIdentifier>
</name>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080477752">
<namePart>Fédération Nationale des Syndicats d'Agents Généraux d'Assurance</namePart>
<nameIdentifier>MAPA20080477752</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">fra</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Paris</placeTerm>
</place>
<publisher>CAPA</publisher>
<dateIssued>1991</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">fre</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<form authority="marccategory">microform</form>
<extent>2 v. 30 cm</extent>
</physicalDescription>
<abstract displayLabel="Summary">La qualité doit être assurée tout au long de la chaîne de livraison du service -- Il faut une convergence d'intérêt et une confiance réciproque -- Le service s'inscrit dans une stratégie d'agence -- Le service de l'agent permet de renforcer la relation avec le client (expériences des agents rencontrés).</abstract>
<note type="statement of responsibility">étude réalisée par Laurence Théault dans le cadre d'une mission commune CAPA-FNSAGA</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080583415">
<topic>Agentes de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080593483">
<topic>Servicio al cliente</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080551636">
<topic>Marketing</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20190001328">
<topic>Márketing de la empresa de seguros</topic>
</subject>
<classification authority="">217</classification>
<location>
<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
</location>
<relatedItem type="series" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080504434">
<titleInfo>
<title>CAPA études</title>
<partNumber>234</partNumber>
</titleInfo>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">920103</recordCreationDate>
<recordChangeDate encoding="iso8601">20080417180818.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20070009983</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>