Centro de Documentacion de Fundación MAPFRE - International public relations in practice : first hand experience of 14 professionals

MAP20070010090

International public relations in practice : first hand experience of 14 professionals / edited by Margaret Nally. — London : Kogan Page, 1991

214 p. ; 24 cm

Sumario: I. Organizing the international operation -- II. The corporate aspect -- III. Financial public relations in a global context -- IV. Crisis management: planning and coping -- V. Lobbying around the world -- VI. Consumer marketing worldwide -- VII. International business-to-business public relations -- VIII. The sponsorship contribution -- IX. Internal communication in a multinational -- X. Raising awarenessn of the world environment -- XI. Education, training and qualifications around the world

ISBN 0-7494-0311-X

1. Relaciones públicas . 2. Marketing . 3. Management . 4. Comunicación . 5. Liderazgo . 6. Lobbys . I. Nally, Margaret . II. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: 922.12-INT-INT — Nº de registro: 011506

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