International public relations in practice : first hand experience of 14 professionals

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<rdf:Description>
<dc:creator>Nally, Margaret</dc:creator>
<dc:date>1991</dc:date>
<dc:description xml:lang="es">Sumario: I. Organizing the international operation -- II. The corporate aspect -- III. Financial public relations in a global context -- IV. Crisis management: planning and coping -- V. Lobbying around the world -- VI. Consumer marketing worldwide -- VII. International business-to-business public relations -- VIII. The sponsorship contribution -- IX. Internal communication in a multinational -- X. Raising awarenessn of the world environment -- XI. Education, training and qualifications around the world.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/8839.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Kogan Page</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Relaciones públicas</dc:subject>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Management</dc:subject>
<dc:subject xml:lang="es">Comunicación</dc:subject>
<dc:subject xml:lang="es">Liderazgo</dc:subject>
<dc:subject xml:lang="es">Lobbys</dc:subject>
<dc:type xml:lang="es">Livros</dc:type>
<dc:title xml:lang="es">International public relations in practice : first hand experience of 14 professionals</dc:title>
<dc:format xml:lang="es">214 p. ; 24 cm</dc:format>
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