The Marketing audit : translating marketing theory into practice

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<rdf:Description>
<dc:creator>Mac Donald, Malcolm H.B.</dc:creator>
<dc:creator>Leppard, John W.</dc:creator>
<dc:date>1991</dc:date>
<dc:description xml:lang="es">Sumario: Understanding the marketing process -- The marketing planning process: the main steps -- Removing the barriers to marketing planning -- The customer and the market audit -- The product audit -- Setting marketing objectives and strategies -- Advertising and sales promotion -- The sales plan -- The pricing plan -- The distribution plan -- Marketing information, forecasting and organizing for marketing planning -- Implementing the market plan.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/9843.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Butterworth-Heinemann</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Planificación</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Investigación comercial</dc:subject>
<dc:type xml:lang="es">Livros</dc:type>
<dc:title xml:lang="es">The Marketing audit : translating marketing theory into practice</dc:title>
<dc:format xml:lang="es">VII, 268 p. : graf. ; il. ; 24 cm</dc:format>
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