Centro de Documentacion de Fundación MAPFRE - The Battle for China's good-enough market

Notas: Multinationals and local firms for the first time are squaring off in China's rapidly growing middle market, a critical staging ground for global espansion and the segment from which world-beating companies will emerge.Registros relacionados: En: Harvard business review. - Boston. - September 2007 ; p. 81-89Materia / lugar / evento: Crecimiento económico Comercio exterior Mercados emergentes Inversiones extranjeras Análisis de mercados China Otros autores: Leung, Philip
Vestring, Till
Títulos secundários: Título: Harvard business review
Outras classificações: 921.5