Centro de Documentacion de Fundación MAPFRE - Strategic consensus and performance : the role of strategy type and market-related dynamism

Notas: Sumario: This paper examines the link between consensus among senior managers and performance at the SBU level and considers which may moderate the strength of this relationship. Using data from a cross-national study in three industry sectors, the authors find that consensus increases the performance of the SBU in the case of a differentiation strategy but not in the case of a low-cost strategyRegistros relacionados: En: Strategic management journal. - Chichester [etc.] : Wiley. - Vol. 20, nº 4, April 1999 ; p. 339-357Materia / lugar / evento: Desarrollo directivo Dirección estratégica Dinámica empresarial Estrategia empresarial Otros autores: Krohmer, Harley
Workman, John P.
Outras classificações: 922.12