Centro de Documentacion de Fundación MAPFRE - The Geneva Association's Third Chief Communication Officers Meeting : december 8-9, 2005

Publicação: Geneva : International Association for the Study of Insurance Economics, 2006Descrição física: 133 p. ; 30 cmSérie: (Études et dossiers ; 307)Notas: Can communication transform the image of the insurance industry as a whole? -- Qualitative and quantitative communication impact: insider's view, navigating the measurement challenge -- Qualitative and quantitative communication impact: measuring qualitative and quantitative communication -- Media analysis at Allianz group -- Insurance and the U.S. public -- Opportunity: risk towards a better reputation of risk -- Responding to increasing stakeholder scrutiny -- IFRS and life insurance -- Solvency II and its effects on (Hannover's Re) capital -- Communication on Solvency II, and the Swiss Solvency test -- Insurance and its positive role in modern economicsMateria / lugar / evento: Empresas de seguros Mercado de seguros Imagen Solvencia II Comunicación externa Riesgo reputacional Otros autores: Embedded Finance & Super App Strategies
Association Internationale pour l'Etude de l'Economie de l'Assurance
Serie secundária: Études et dossiers ; 307 Outras classificações: 20