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The Impact of product diversification strategy on the corporate performance of large Spanish firms

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Seção: Artigos
Título: The Impact of product diversification strategy on the corporate performance of large Spanish firms / Marisa Ramírez Alesón, Manuel Espita EscuerAutor: Ramírez Alesón, Marisa
Notas: The article analyzes the impact of product diversification on performance. The principal resuts indicate that the firms with intermediate levels of products diversification have the highest performance, while the firms with low and high level of diversification show significantly lower performance, which performance is not significantly different between themRegistros relacionados: En: Spanish Economic Review = Revista española de economía. - Madrid: Universidad Carlos III, Departamento de Economía. - Vol. 4, issue 2, June 2002 ; p. 119-137Materia / lugar / evento: Productos Lanzamiento de productos Mercados Diversificación empresarial Estrategia empresarial Empresas España Otros autores: Espita Escuer, Manuel
Títulos secundários: Título: Revista española de economía
Outras classificações: 922.113