Centro de Documentacion de Fundación MAPFRE - Bringing customers into the boardroom

Notas: Most corporate boards are completely in the dark about their companies'marketing strategies. A simple series of management reports can give them they light they needRegistros relacionados: En: Harvard business review. - Boston. - November 2004 ; p. 70-80Materia / lugar / evento: Empresas Marketing estratégico Satisfacción del cliente Otros autores: McGovern, Gail J.
Outras classificações: 922.112.1

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