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Notas: Identity can be defined as the myriad labels that people use to express who they are. Consumers categorize themselves on the basis of demographics, social roles and shared consumption patterns or preferences. The potencial identities that people possess are both numerous and fluid, varying over an individual's lifetime and across situationsRegistros relacionados: En: Sloan management review. - Boulder. - Vol. 46, nº 3, Spring 2005 ; p. 18-22Materia / lugar / evento: Identidad cultural Aspectos sociales Marketing Marketing social Marketing de la marca Fidelización de clientes Otros autores: Bolton, Lisa E.
Títulos secundários: Título: Sloan management review
Outras classificações: 922.112.1

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The Complexity of identity