European car insurance cross-channel experience, 2007 : we apply our cross-channel review methodology to four car insurance firms

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<rdf:Description>
<dc:creator>Menzies, Craig</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2007</dc:date>
<dc:description xml:lang="es">Sumario: Forrester reviewed four European car insurance providers, The AA and Direct Line in the UK, AXA in Germany, and Macif in France using Forresters Cross-Channel Review methodology. Overall, the results were disappointing, with failing scores on Web sites and an almost nonexistent email channel. But we also witnessed some glimpses of excellence, such as The AA¿s Web site navigation, Direct Line¿s email design, Macif¿s effortless interactive voice response (IVR) system, and AXA¿s superb phone agents</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/100671.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research, Inc.</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Estadísticas</dc:subject>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">Seguro de automóviles</dc:subject>
<dc:subject xml:lang="es">Venta a distancia</dc:subject>
<dc:subject xml:lang="es">Distribución de seguros</dc:subject>
<dc:subject xml:lang="es">Canales de distribución</dc:subject>
<dc:subject xml:lang="es">Empresas de seguros</dc:subject>
<dc:subject xml:lang="es">Casos prácticos</dc:subject>
<dc:subject xml:lang="es">Portales de internet</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:subject xml:lang="es">Alemania</dc:subject>
<dc:subject xml:lang="es">Francia</dc:subject>
<dc:subject xml:lang="es">Gran Bretaña</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">European car insurance cross-channel experience, 2007 : we apply our cross-channel review methodology to four car insurance firms</dc:title>
<dc:format xml:lang="es">15 p : graf</dc:format>
<dc:relation xml:lang="es">Best and worst of European experience design</dc:relation>
<dc:coverage xml:lang="es">Alemania</dc:coverage>
<dc:coverage xml:lang="es">Francia</dc:coverage>
<dc:coverage xml:lang="es">Gran Bretaña</dc:coverage>
</rdf:Description>
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