Service trumps price as consumers get older : consumers priorities for financial institutions, insurers, and retailers

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<rdf:Description>
<dc:creator>Temkin, Bruce D.</dc:creator>
<dc:creator>Dolan, Eric M.</dc:creator>
<dc:creator>Geller, Steven</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2006</dc:date>
<dc:description xml:lang="es">Sumario: Authors asked consumers what they felt was most important when doing business with a number of different types of firms. Their analysis looked at their responses about three sectors (financial services, insurance and retail) across five generations of consumers (Gen Y, Gen X, Younger Boomers, Older Boomers, and Seniors). The bottom line: young consumers really care about low prices, and older consumers really care about good service and the firm's reputation</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/100680.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research, Inc.</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas de seguros</dc:subject>
<dc:subject xml:lang="es">Entidades financieras</dc:subject>
<dc:subject xml:lang="es">Segmentación de clientes</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Imagen de marca</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:subject xml:lang="es">Estados Unidos</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Service trumps price as consumers get older : consumers priorities for financial institutions, insurers, and retailers</dc:title>
<dc:format xml:lang="es">4 p. : graf</dc:format>
<dc:relation xml:lang="es">For Customer experience professionals</dc:relation>
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