Rich internet applications that build brands
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20080023119 | ||
| 003 | MAP | ||
| 005 | 20220901134151.0 | ||
| 008 | 080915s2008 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.13 | ||
| 100 | 1 | $0MAPA20080648084$aRogowski, Ron | |
| 245 | 1 | 0 | $aRich internet applications that build brands$cby Ron Rogowski with Harley Manning and Steven Geller |
| 260 | $aCambridge$bForrester Research$c2008 | ||
| 490 | 1 | $aFor Customer experience professionals | |
| 520 | $aCompared with HTML, rich Internet applications (RIAs) offer greater interactivity, improved user experiences, and better differentiation. But most firms miss out on the brand-building potential of RIAs. To help companies that struggle with this problem, we uncovered examples of RIAs that provide topnotch user experiences and complement key brand attributes. Firms looking to differentiate their brands through online functionality should start with a clear understanding of user goals, maintain a relentless focus on brand attributes, enlist expert help, and test designs for compliance with brand positioning before going live | ||
| 650 | 1 | $0MAPA20080546991$aEmpresas | |
| 650 | 1 | $0MAPA20080616007$aAplicaciones informáticas | |
| 650 | 1 | $0MAPA20080615574$aTecnologías interactivas | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080612337$aRedes de comunicaciones | |
| 650 | 1 | $0MAPA20080584771$aDiseño de sistemas | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 700 | 1 | $0MAPA20080648091$aManning, Harley | |
| 700 | 1 | $0MAPA20080099305$aGeller, Steven | |
| 830 | 0 | $0MAPA20080528355$aFor Customer experience professionals |