Centro de Documentación de Fundación MAPFRE - Rich internet applications that build brands

MAP20080023119

Rich internet applications that build brands / by Ron Rogowski with Harley Manning and Steven Geller. — Cambridge : Forrester Research, 2008

(For Customer experience professionals)

Sumario: Compared with HTML, rich Internet applications (RIAs) offer greater interactivity, improved user experiences, and better differentiation. But most firms miss out on the brand-building potential of RIAs. To help companies that struggle with this problem, we uncovered examples of RIAs that provide topnotch user experiences and complement key brand attributes. Firms looking to differentiate their brands through online functionality should start with a clear understanding of user goals, maintain a relentless focus on brand attributes, enlist expert help, and test designs for compliance with brand positioning before going live

1. Empresas . 2. Aplicaciones informáticas . 3. Tecnologías interactivas . 4. Internet . 5. Redes de comunicaciones . 6. Diseño de sistemas . 7. Comercio electrónico . I. Manning, Harley . II. Geller, Steven . III. For Customer experience professionals . IV. Title.