Centro de Documentacion de Fundación MAPFRE - Online bill pay's last mile : encouraging activation and avid use

Publication: Cambridge : Forreser Research, 2007Series: (For eBusiness, channel & product management professionals)Notes: Sumario: As annual growth rates for online bill pay slow, banks can no longer afford to focus solely on enrolling new users. They will realize the bottom-line benefit from their bill pay operations only when users are fully engaged in the service. To achieve this, banks must use a combination of hand-holding when the account is opened; new payee-switching technology; high-touch follow-up; and a business model that values bill pay activation more than enrollmentMateria / lugar / evento: Operaciones bancarias Internet Banca electrónica Comercio electrónico Otros autores: Higdon, Emmett
Forrester
Secondary series: For eBusiness, channel & product management professionals Other categories: 921.94