MAP20080032326 Dowling, Grahame What the media is really telling you about your brand / Grahame Dowling and Warren Weeks En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 01/04/2008 Tomo 49 Número 3 - 2008 I. Weeks, Warren . II. Title.
