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Application prefill increases sales conversion
Recurso electrónico / electronic resource
MAP20080052270
Mitchell, Chad ‌
Application prefill increases sales conversion / by Chad Mitchell with Benjamin Ensor and Courtney Tincher. — Cambridge : Forrester Research, 2008
(For eBusiness & channel strategy professionals)
Sumario: eBusiness and channel managers across every industry must convert new buyers through the Web, point-of- sale, and call center. Application refill helps insurance companies like GEICO, Allstate Insurance, and Progressive Casualty Insurance improve sales conversion across all channels by reducing data entry and application abandonment executives in other industries should learn from this best practice
1. Empresas de seguros ‌. 2. Empresas virtuales ‌. 3. Marketing ‌. 4. Cadenas de distribución ‌. 5. Servicio al cliente ‌. 6. Márketing de la empresa de seguros ‌. I. Ensor, Benjamin ‌. II. Tincher, Courtney ‌. III. Forrester ‌. IV. For eBusiness & channel strategy professionals ‌. V. Title.