Section: Articles Title: In a downturn, provoke your customers / Philip Lay, Todd Hewlin, Geoffrey MooreAuthor: Lay, Philip Related records: En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - Tomo 87 Número 2 - 2009Other categories: 92 Rights: In Copyright (InC) Referencias externas: earth MÁS INFORMACIÓN See issue detail