Best and worst of cross-channel design, 2009
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20090056169 | ||
| 003 | MAP | ||
| 005 | 20191202111851.0 | ||
| 008 | 090428s2009 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 245 | 0 | 0 | $aBest and worst of cross-channel design, 2009$cby Adele Sage... [et al.] |
| 260 | $aCambridge$bForrester Research$c2009 | ||
| 490 | 1 | $aFor Customer experience professionals | |
| 520 | $aThe authors selected the top four firms in each of four industries and evaluated their multichannel experiences using Forresters cross-Channel Review methodology. The methodology has three parts: 1) user goals that are representative of what target customers might want to accomplish witheach firm; 2) a set of 57 criteria that explicitly identify known types of user experience problems; and 3) trained analysts who examine the scenarios for their compliance with the 57 criteria. Two analysts tested and scored the experiences in each industry and then reviewed each others scores along with a third analyst before they were finalized | ||
| 650 | 1 | $0MAPA20080610326$aDistribución de seguros | |
| 650 | 1 | $0MAPA20080609511$aCadenas de distribución | |
| 650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | 1 | $0MAPA20080591960$aMétodos de análisis | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 700 | 1 | $0MAPA20090013513$aSage, Adele | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080528355$aFor Customer experience professionals |