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Best and worst of B2C site design, 2009 : Forrester applies its web site review methodology to 16 major firms

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20090056329
003  MAP
005  20191202111848.0
008  090429s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
24500‎$a‎Best and worst of B2C site design, 2009‎$b‎ : Forrester applies its web site review methodology to 16 major firms‎$c‎by Adele Sage... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
4901 ‎$a‎For Customer experience professionals
520  ‎$a‎Forrester applied its Web Site Review methodology to the site experiences at 16 firms four each of the largest auto insurers, discount retailers, footwear manufacturers, and online travel agencies. While Expedia received the highest score, all 16 sites failed our usability test. As a group, online travel agencies outperformed other industries, while footwear manufacturers fell to the bottom of the list But we did encounter some good practices along the way, like Allstates auto insurance coverage recommendation tool, Nikes functionality that enables users to customize running shoes, and Expedias easy-to-scan pages. To improve Web site experiences, customer experience professionals should evaluate their own sites experiences and then make the case for site usability investments even in a tough economy
650 1‎$0‎MAPA20080536336‎$a‎B2C
650 1‎$0‎MAPA20080584771‎$a‎Diseño de sistemas
650 1‎$0‎MAPA20080560003‎$a‎Páginas web
650 1‎$0‎MAPA20080602574‎$a‎Métodos de evaluación
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7001 ‎$0‎MAPA20090013513‎$a‎Sage, Adele
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals