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Engage Gen Y online with social interactivity

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20090083257
003  MAP
005  20191202111926.0
008  090729s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080180690‎$a‎Temkin, Bruce D.
24510‎$a‎Engage Gen Y online with social interactivity‎$c‎by Bruce D. Temkin with Andrew Mclnnes and Rachel Zinser
260  ‎$a‎Cambridge‎$b‎Forrester Reseach‎$c‎2009
4901 ‎$a‎For Customer experience professionals
520  ‎$a‎Gen Y is a unique breed. Firms cant interact with these young consumers in the same way they do with older consumers. Thats why Forrester identified four design approaches for reaching Gen Y online: immediacy, Gen Y literacy, individualism, and social interactivity. To examine best practices in one of these approaches social interactivity we examined the online experiences of 20 large companies. Some good social interactivity tactics we found: Zappos.com provides several ways to share product information, Sprint offers forums for product and service suggestions, and Toyota presents customers stories from the road. Customer experience professionals can start infusing social interactivity by identifying the specific paths that Gen Yers take through their sites
650 1‎$0‎MAPA20080602406‎$a‎Marketing estratégico
650 1‎$0‎MAPA20080615338‎$a‎Segmentación de mercados
650 1‎$0‎MAPA20090029804‎$a‎Generación Y
650 1‎$0‎MAPA20080544348‎$a‎Jóvenes
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080589189‎$a‎Atención al cliente
650 1‎$0‎MAPA20080570286‎$a‎Redes sociales
650 1‎$0‎MAPA20080558956‎$a‎Interacción
650 1‎$0‎MAPA20080617400‎$a‎Investigación de mercados
7001 ‎$0‎MAPA20090029811‎$a‎Mclnnes, Andrew
7001 ‎$0‎MAPA20090029828‎$a‎Zinser, Rachel
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals