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Best and worst of financial services brand building web sites, 2009 : insurers

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20090101104
003  MAP
005  20220901134231.0
008  091127s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎921.94
1001 ‎$0‎MAPA20080648084‎$a‎Rogowski, Ron
24510‎$a‎Best and worst of financial services brand building web sites, 2009‎$b‎ : insurers‎$c‎by Ron Rogowski with Harley Manning and Rachel Zinser
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
520  ‎$a‎The fiercely competitive insurance industry features some of the most esteemed brand names in the US, like Allstate Insurance, Progressive Casualty Insurance, State Farm Mutual Automobile Insurance, and USAA. But how good are the brand experiences offered by major insurance Web sites? To find out, we graded the sites of four top brands on how well they communicate their Brand Image and deliver value to consumers (Brand Action). Only one site Progressive passed both of our brand tests. To improve the brand experience, insurers need to provide consistently placed links to quote engines streamline the quote process, and differentiate based on unique brand attributes
650 1‎$0‎MAPA20080603908‎$a‎Servicios financieros
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20080648091‎$a‎Manning, Harley
7001 ‎$0‎MAPA20090029828‎$a‎Zinser, Rachel
7102 ‎$0‎MAPA20080436582‎$a‎Forrester