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MAP20090101128New risk management insights into retailers and consumer brands. — London : Marsh : IPSOS, 2009Sumario: These are challenging times for retailers and consumer brand companies. The need to manage costs is forcing companies to change many things; organisational structures and ways of working, suppliers and distribution chains, and terms of trade are just a few examples. To help understand what this means for companies in the sector Marsh has surveyed over one hundred European businesses to find out what their attitude to risk is during this economic downturn1. Gerencia de riesgos. 2. Comercio al por menor. 3. Crisis financiera. 4. Valoración de riesgos. 5. Programas de seguros. 6. Retención de riesgos. I. MARSH. II. IPSOS. III. Title.