Customer service trumps price : US consumers pick good customer service over low prices in 12 industries

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<rdf:Description>
<dc:creator>Temkin, Bruce D.</dc:creator>
<dc:creator>Chu, William</dc:creator>
<dc:creator>Beckers, Angela</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2009</dc:date>
<dc:description xml:lang="es">Sumario: Forrester asked nearly 4,600 consumers how they choose the companies they do business with. Across all 12 industries we examined, good customer service was more important than low prices; the largest gaps were uncovered for banks, investment firms, and health insurance plans. While customer service is a critical element across industries, Gen Y consumers were the least enamored with good service, and Younger Boomers were the most interested in low prices</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/117005.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Captación de clientes</dc:subject>
<dc:subject xml:lang="es">Satisfacción del cliente</dc:subject>
<dc:subject xml:lang="es">Entidades financieras</dc:subject>
<dc:subject xml:lang="es">Estudios de mercado</dc:subject>
<dc:subject xml:lang="es">Generación Y</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Customer service trumps price : US consumers pick good customer service over low prices in 12 industries</dc:title>
<dc:relation xml:lang="es">For Customer experience professionals</dc:relation>
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