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The US home insurance buyer's journey : phone is the dominant channel for research and applications

Recurso electrónico / electronic resource
MARC record
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LDR  00000cam a22000004b 4500
001  MAP20100002865
003  MAP
005  20191202112028.0
008  080918s2010 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎324.1
24514‎$a‎The US home insurance buyer's journey‎$b‎ : phone is the dominant channel for research and applications‎$c‎by Chad Mitchell... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2010
4901 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎More than 100 million US online adults own home insurance, and one in 10 applies for a new policy each year. The phone is the most popular research channel, although roughly one-third of researchers look for information online and 20% research using more than one channel. Nearly one in four home insurance shoppers use a comparison Web site. Some 37% of home insurance shoppers cross channels between research and application. eBusiness and channel strategy executives should enhance their cross-channel selling strategies by promoting cross-channel options online, improving the desktop interface for call center reps, offering online assisted service, and adjusting agent incentives to promote multichannel sales
650 1‎$0‎MAPA20080624972‎$a‎Seguro multirriesgo del hogar
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080594602‎$a‎Análisis de mercados
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080593452‎$a‎Seguros multirriesgo
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7001 ‎$0‎MAPA20080662745‎$a‎Mitchell, Chad
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals